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Pack shots fail to communicate critical information to shoppers, particularly on mobile devices. Mobile Ready Hero Images solve this problem by digitally representing the product and augmenting with off-pack communications.

Mobile Ready Hero Images outperform pack shots in visual clarity tests and sales uplift A/B split tests.

These guidelines for Mobile Ready Hero Images were developed by the Cambridge Engineering Design Centre, in collaboration with Unilever, using techniques described in the Inclusive Design Toolkit.

 

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Unless otherwise stated, all images are © Unilever and used with permission. Walkers is a trademark owned and designed by PepsiCo and used with permission.

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