skip to primary navigation skip to content
 

A Mobile Ready Hero Image (MRHI) is a representation of a physical pack that has been optimised for online shopping, especially on mobiles. Hero images may differ from a packshot, yet they should maintain the elements that make it recognisable as a representation of the product. In particular, they enhance design elements to better communicate the 4Ws:

  • Who is the brand?
  • What is the product?
  • Which variety is it?
  • HoW much of it is there?

These guidelines were developed by the Cambridge Engineering Design Centre. See the About us page for more detail.

 

Feedback

We would welcome your feedback on this page:

Your name:


Your email:


I would like to receive the Inclusive Design Toolkit news bulletin. This bulletin showcases people’s achievements with inclusive design tools, and highlights new tools. It comes out once or twice a year.

I would be interested in contributing to the Inclusive Design Toolkit news bulletin.

I would like a FREE activation code for the Inclusive Design Toolkit's impairment simulator software.

Your comments:


Please leave this field blank (it's a spam trap):
Submit feedback

Privacy policy. If your feedback comments warrant follow-up communication, we will send you an email using the details you have provided. Feedback comments are anonymized and then stored on our file server. If you select the option to receive or contribute to the news bulletin, we will store your name and email address on our file server for the purposes of managing your subscription. You can unsubscribe and have your details deleted at any time, by using our Unsubscribe form. If you select the option to receive an activation code, we will store your name and email address on our fileserver indefinitely. This information will only be used to contact you for the specific purpose that you have indicated; it will not be shared. We use this personal information with your consent, which you can withdraw at any time.

Read more about how we use your personal data. Any e-mails that are sent or received are stored on our mail server for up to 24 months.

Unless otherwise stated, all images are © Unilever and used with permission. Walkers is a trademark owned and designed by PepsiCo and used with permission.

News highlights

GS1 guidelines. In August 2018, GS1 launched their Mobile Ready Hero Image guidelines. Read guidelines.

Cambridge news article. In February 2018, Cambridge University published a news article on Mobile Ready Hero Images. Read article.

The Grocer news article. In December 2017, The Grocer wrote a news article on Mobile Ready Hero Images and the corresponding GS1 Working Group. Read article.