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Summary of retailer guidelines

This page summarises the guidelines for retailers relating to hero images. Each guideline links to a page that describes it in more detail, as follows:

  • Special offer flashes should not obscure any part of the image tile. Instead, retailers are encouraged to place these somewhere adjacent to the image tile. Read more.
  • Retailers are encouraged to display image tiles on mobile devices at approximately 16 x 16 mm rendered size. Read more.
  • Suppliers and retailers are encouraged to use e-commerce image solution providers like Amplience to create off-pack communications within image tiles using ‘dynamic imaging’. Read more.

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