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Summary of retailer guidelines

This page summarises the guidelines for retailers relating to hero images. Each guideline links to a page that describes it in more detail, as follows:

  • Overlays that are added by the retailers, like special offer flashes, should not obscure any part of the image tile. Instead, retailers are encouraged to place these somewhere adjacent to the image tile. Read more.
  • Retailers are encouraged to display image tiles on mobile devices at approximately 16 x 16 mm rendered size. Read more.
  • Suppliers and retailers are encouraged to use automated methods to embed off pack size lozenges within e-commerce images. Read more.

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