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Summary of the recommendations

A Mobile Ready Hero Image consists of a (possibly edited) pack shot image plus off-pack communications. You can choose whether or not to add off-pack communications. But if you do add them, you must follow these recommendations.

Mobile Ready Hero Images can be produced in a variety of formats. The layouts that are allowable for a particular product depends on whether the pack is square, portrait or landscape. Additional layouts are available for multipacks. A multipack is defined as a product that contains discrete items, where the number of items is described on the shelf label.

The Detailed rules section answers the Frequently Asked Questions about what is and isn’t allowable. Free downloadable templates for producing Mobile Ready Hero Images are also available.


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