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Manipulating the front of pack

This page describes guidelines related to manipulating the assets from the front of pack to form the digital pack.

On this page:

Omitting and resizing assets

When designing the digital pack, it is strongly encouraged that suppliers amplify everything on the front of pack that communicates the 4W’s and omit everything else. Note that this extends beyond text and logos to colour and imagery, which can play an important part in communicating brand or variety.

In the image on the right, both the brand name and product name have been enlarged, and non-4W information (‘hot and fiery’, nutrition data) has been omitted.

Adding visual elements

Any visual elements (text or graphics) that are added into the digital pack should convey one or more of the 4Ws, and should exist elsewhere on the physical pack.

Repositioning assets

Front pack assets may be rearranged into any position. However, assets should be kept in roughly the same relative positions as on the physical pack because changing the relative positions is likely to impair recognisability.

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Unless otherwise stated, all images are © Unilever and used with permission. Walkers is a trademark owned and designed by PepsiCo and used with permission.