skip to primary navigation skip to content

Displaying images on mobiles at the best possible size.

Retailers are encouraged to display image tiles on smartphones at approximately 16 x 16 mm rendered size. The rendered size for tablets and laptops isn’t quite so critical, because space is not as constrained on these larger devices. However, a rendered size of approximately 23 x 23 mm is reasonable for a tablet, and 50 x 50 mm is reasonable for a desktop or laptop.

Larger images compromise the user’s ability to quickly scroll through a product listing page. Conversely, smaller images make it difficult (even impossible) to communicate the 4Ws graphically within the image. This causes shoppers to resort to extensive reading of product titles, which is typically slower and more cumbersome than scanning images.

Note that these guidelines refer to the actual size of the image when it is rendered onto the screen, which typically depends on the pixel size of the image and the DPI of the screen. It is left to suppliers, e-commerce image solution providers and retailers to determine the most appropriate way of ensuring a consistent and appropriate rendered size across multiple devices and platforms.


We would welcome your feedback on this page:

Your name:

Your email:

I would like to receive the Inclusive Design Toolkit news bulletin. This bulletin showcases people’s achievements with inclusive design tools, and highlights new tools. It comes out once or twice a year.

I would be interested in contributing to the Inclusive Design Toolkit news bulletin.

I would like a FREE activation code for the Inclusive Design Toolkit's impairment simulator software.

Your comments:

Please leave this field blank (it's a spam trap):

Privacy policy. If your feedback comments warrant follow-up communication, we will send you an email using the details you have provided. Feedback comments are anonymized and then stored on our file server. If you select the option to receive or contribute to the news bulletin, we will store your name and email address on our file server for the purposes of managing your subscription. You can unsubscribe and have your details deleted at any time, by using our Unsubscribe form. If you select the option to receive an activation code, we will store your name and email address on our fileserver indefinitely. This information will only be used to contact you for the specific purpose that you have indicated; it will not be shared. We use this personal information with your consent, which you can withdraw at any time.

Read more about how we use your personal data. Any e-mails that are sent or received are stored on our mail server for up to 24 months.

Unless otherwise stated, all images are © Unilever and used with permission. Walkers is a trademark owned and designed by PepsiCo and used with permission.