This page describes guidelines related to manipulating the assets from the front of pack to form the digital pack.
On this page:
Omitting and resizing assets
When designing the digital pack, it is strongly encouraged that suppliers amplify everything on the front of pack that communicates the 4W’s and omit everything else. Note that this extends beyond text and logos to colour and imagery, which can play an important part in communicating brand or variety.
In the image on the right, both the brand name and product name have been enlarged, and non-4W information (‘hot and fiery’, nutrition data) has been omitted.
Amplify 4Ws and omit non-4Ws.
Adding visual elements
Any visual elements (text or graphics) that are added into the digital pack should convey one or more of the 4Ws, and should exist elsewhere on the physical pack.
The pack shot on the left does not contain any size information. In the middle image, size has been added as plain text, which is compliant. In the right image, a white circle has been added, which does not exist anywhere else on the physical pack, so this is not compliant. Image reproduced from GS1 guideline.
Repositioning assets
Front pack assets may be rearranged into any position. However, assets should be kept in roughly the same relative positions as on the physical pack because changing the relative positions is likely to impair recognisability.
Assets should be kept in roughly the same relative positions as on the physical pack.
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