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Designing other off-pack information

This page describes guidelines related to other off-pack information within the image tile.

On this page:

Avoiding graphics breaking the edges of the digital pack

Graphics should not breakout from the edges of the digital pack, as this fails Google’s rules and is unnecessarily visually disruptive.

Avoiding off-pack brand assets

Brand assets should not be positioned off-pack because they clutter the canvas and get in the way of the four critical messages (4Ws). The only items that may be positioned off-pack are:

Avoiding border lines

In general, the image tile should not have a border around its outer edges. The only exception is that full square images may have a square key line to define the outer edge of the pack. See Making pack edges obvious for more information.

This is because pack shots do not have border lines.

Avoiding floating words

Floating words should not be positioned off-pack, i.e. within the image tile but outside the boundaries of the digital pack. This is because floating off-pack text would inevitably look different between every pack and every supplier, which would make the retailer’s site look like a mess.

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